| For your sales force, we have the creativity and breadth of experience with other HVAC companies to develop highly effective sales incentive programs.
For your customers, you would be hard-pressed to find a more effective sales building tool than our customized newsletters.
Not only does a Warm Thoughts-produced newsletter personalize your company and build on existing customer relationships, it also helps promote sales and services and generate referrals.
Newsletters can be onerous to write and design effectively, and Warm Thoughts is expert at both, having produced over 3,000 newsletters for heating companies in 20 different states and earning Four Stars from Newsletter Design Magazine. More importantly, our clients report that they regularly achieve more than 50% readership — sometimes as high as 82%. Plus, our overall renewal rate is over 90%.
Your newsletters are not boilerplate. We customize your newsletters with many options, load them with valuable information, and oversee it all with a personal account manager who will conduct the turnkey operation and suggest proven ways to generate sales leads and customer response.
Our enthusiasm for the effectiveness of our newsletters does not, however, negate our understanding of the value of other sales-generating media, such as direct mail, postcards, bill stuffers and newspaper and radio ads.
RPCs use all of the weapons in the marketing and PR war chest. And Warm Thoughts is an industry expert in using all of them effectively on your behalf.
To learn more about how Warm Thoughts can help you develop sales leads and succeed in a down economy, click here.
Other ways to recession-proof your business:
Service plans
Customer retention
Customer Aquisition
Financial analysis
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RPCs also know that sales leads must be tracked with a high level of discipline to ensure that the source is known, and that marketing ROIs and technician bonus payments are accurately calculated.
