home service plans customer retention internet strategy customer acquisition financial analysis HVAC leads & sales testimonials press online store       Warm Thoughts Press   Articles to help you improve your operations and recession-proof your HVAC business. The Art of Direct Mail What Your Customers Don’t Know is Killing You Are Your Contractors Recession-Proof?   HVAC-Talk E-Newsletter Articles   Read Blaine's articles that appear regularly in the HVAC-Talk E-Newsletter.   Communicating after a Merger - Part 1 Communicating after a Merger - Part 2 The HVAC Performance Bridge Customer Newsletters - Just how critical are they? Proven Tactics to Generate More Revenue - Part 1 Proven Tactics to Generate More Revenue - Part 2 Websites that Work - Part 1 Websites that Work - Part 2 Refreshing Your Brand and Why it Matters - Part 1 Refreshing Your Brand and Why it Matters - Part 2   Public Relations   Here’s our Vice President of Business Development, Blaine Fox, utilizing public relations when he was General Manager of a large HVAC contractor.     Public Relations Example #1 Public Relations Example #2 Dangerous December 8 Tips for Small Businesses         During a recession consumers: Look for reliability and performance rather than gimmicks. Favor tested brands over new untested ones.

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