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Refine Customer Retention to Lower Risk, Raise Profitability
 
A recession-proof contractor (RPC) will do a thorough review of their customer base:
 
Focusing and even increasing marketing to preferred core customers and similar new business prospects  
 
Regular, informational and value-added communications, including emails, newsletters, thank-you and follow-up calls or postcards, customer satisfaction surveys, referral programs, loyalty programs, etc.
 
 
Limiting marketing and services – if not stopping both altogether – to those who put the HVAC company at risk for slow- or non-payment, deliver low margins or waste too much time  
 
Yes, we're suggesting that you cease relationships with these difficult customers. Let your competition get bogged down with them. You can actually enjoy higher profitability on less revenue, and spend your time more effectively marketing to and servicing high-quality customers!
 
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How Warm Thoughts Can Help You Refine Your Customer Retention
 
The industry-expert consultants at Warm Thoughts Communications can help you dispassionately and accurately assess the quality of your current customer base. This is vital to understanding who is or is not worth targeting with communications, particularly when money and personnel are stretched in a down economy.

When you’re ready to reach out to your best current and prospective customers, we can help you with a key promotional tool – an informative persuasive newsletter. Not only does it personalize your company and build customer relationships, it also helps promote sales and services and generate referrals. It can even help you sell service agreements.

Newsletters can be onerous to write and design effectively, and Warm Thoughts is expert at both. We have produced over 3,000 newsletters for companies in 20 different states and earned Four Stars from Newsletter Design Magazine. More importantly, our clients report that they regularly achieve more than 50% readership — sometimes as high as 82%. Plus, our newsletter renewal rate is over 90%.

When you work with Warm Thoughts, we customize your newsletters with many options, load them with valuable information and oversee it all with a personal account manager, who will conduct the turnkey operation and suggest proven ways to generate sales leads and customer response.

Need help with an informative value-added website? We offer you the strategic, creative and programming support you need to have a site that (1)promotes your services, provides industry information and delivers special promotions and (2)enables your customers to pay their bills online, schedule services, ask questions and leave feedback.

Finally, Warm Thoughts can create postcards and other direct mail pieces that get opened and read—and get results.

Newsletters, websites, mail campaigns—you need them all, but you don’t need to do them yourself. That’s why so many HVAC businesses partner with us to get the communications done right while management focuses on other pressing business needs.

To learn more about the many benefits of refined customer retention and how you can use marketing communications to succeed in a down economy, click here.

Other ways to recession-proof your business:

Service plans
Customer acquisition
Financial analysis
Sales leads



  
 
 
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“I sent your newsletter and one provided by our manufacturer and asked my customers to choose between them. They chose your product 2-1. If it were an election, it would have been a landslide".
— Darren Hamilton, Central Cooling & Heating, MA
 
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