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Sell Service Plans to Normalize Work Flow, Increase Cash Flow

Homeowners value service plans for many reasons, including:

	saving energy
	protecting against expensive breakdowns or interruptions
	qualifying for priority service
	improving peace of mind

For recession-proof contractors (RPCs), service plans offer many advantages as well, including:

	increasing cash flow
	providing more predictable monthly/annual revenue
	retaining key technicians through steady year-round work
	building homeowner relationships through regular welcome contact
	cross-selling other company products while in-home
	positioning HVAC business as MORE VALUABLE to banks, investors or potential buyers

How Warm Thoughts Can Help You Sell Service Plans

It’s difficult to argue with service plans that can raise your closing rate on replacement sales by as much as 20% – and increase your average dollar per sale by as much as 30%!

Warm Thoughts Communications has helped over 100 HVAC companies improve their bottom line by:

	increasing service plan sales by as much as 80%
	developing pricing strategies that increase profits by as much as 45%
	maximizing renewals
	marketing aggressively to inactive customers
	creating new agreements for other services (plumbing, parts and labor coverage, etc.)

We cover everything you need to maximize enrollments and renewals.

We’ll help you with overall strategy and creative execution of:

clear persuasive customer brochures

web landing pages touting the many consumer benefits of service plans and urging readers to sign up now

targeted cover letters that address each segment of your mailing list, including current and potential customers, and come with eye-catching envelopes that are sure to be opened

marketing aggressively to inactive customers

training manuals with sales scripts that help your techs and dispatchers close more sales (increasing your sales force without more overhead!)

Warm Thoughts will even provide you with personal consulting to help you get the most out of your increased service plan sales initiatives. To learn more about the many benefits of service plans and how Warm Thoughts can help you sell them to succeed in a down economy, click here.

Other ways to recession-proof your business:

Customer retention
Customer acquisition
Financial analysis
Sales leads

"The materials you created for us were great. They really position us professionally and convey the value of our company and our program. Our techs use them all the time and our CSR's send them to follow-up on inquiries. They really make a positive impression."

—Joseph Needham, Princeton Air, Princeton, NJ